Review Magnum Pleasure Store #MagnumLDN

Welcome to the Magnum Pleasure Store, Magnum ice-cream’s popup shop in London’s Covent Garden. 

Teaming up with fashionista Holy Fulton, the Magnum pleasure store is a chocolate lover’s idea of heaven, allowing customers to create their own personalised Magnum icecream.




Pick from either vanilla, milk chocolate or dark chocolate ice cream which are then dipped and coated in liquid chocolate and smothered in 3 toppings of your choice.

Being more of a sophisticated and quite sensual ice-cream Magnum have avoided the usual sweet tooth toppings for more upmarket and luxury sprinkles including chilli, rose petals and goji berries. Each topping will enhances a new taste sensation and beautiful creation.







The shop itself is chic and stylish from the curved designed table tops to mimic the Magnum stick to the embellished Magnum statues aligning the wall. It was like being in an art gallery with a Willy Wonka themed exhibition. I completely unleashed my inner child,  it was so much fun!

Due to popular demand Magnum Pleasure Store have extended their popup shop till mid September. It’s free entry just pay for your ice-cream which is £4.50 each. Be prepared to queue!